The History of PDA Cool Stuff

The co-creators/owners/founders/proud parents of PDA, Steve and Challen Powers, proudly come from a long line of entrepreneurs and business owners.
In 1989, Steve and Challen were having T-shirts printed for a downtown White River event when they ran into problems when trying to put their creative ideas onto shirts. The company they were using mistakenly changed colors and they needed to reprint the shirts. In order to have them correctly printed in time for the event, both Steve and Challen had to go help print and fix the shirts themselves. After this experience, they thought “it cannot and should not be that hard”! So with Challen’s art and business background and Steve’s engineering and crazy thinking they went to work. With the book “How to Print T-Shirts for Fun and Profit”, one press and a few computers, they set up shop in their basement in April 1989 and Progressive Design Apparel was born. Their first job was the Indianapolis 500 race where they brought fresh new graphics honoring the history and the tradition of the event. With their continuous success, the business soon took over the dining room and living room, overflowing from the basement. In 1991 PDA was re-located to the beech grove Office Park where they automated their screen printing department and began to offer contract printing. They soon added embroidery and digitizing services for their clients.
In 1995, the current world headquarters for Progressive Design Apparel at 71st and Georgetown Rd in Indianapolis opened its doors. Being a front-runner of the industry, PDA kept adding newer, faster and bigger screen printing presses and embroidery machines until the square footage could not contain all of the cool stuff being made. 6,000 additional square feet were added to include warehouse space, a customer friendly showroom and to house the new embroidery department. By 2005, PDA was now designing and printing for local, national, and international schools, business and companies which include favorites Tuxedo Brothers, Zionsville soccer, Indianapolis Zoo and Zoobilation event, Naptown Roller Derby Girls, and Expressenz Dance Center.
As a mother to three boys, Challen wanted to do something girly and different so, in 2006, PDA added Sugar and Bruno to its bag of tricks. Sugar and Bruno, the dance-inspired apparel line, blends the cool and passionate attitude of dancers with a commitment to the lifestyle they follow. With celebrity and All-Star designers from So You Think You Can Dance and its own S&B design team looks, Sugar and Bruno offers a full retail line of the hottest clothes as well as Dance Studio Custom Apparel.
As of September 2013, PDA/Sugar and Bruno now has 26 employees, clients from Indianapolis to Australia, a tricked out delivery van, a webstore and online quote inquiry station. However, PDA and Sugar & Bruno still keep the old fashion values and philosophies that they were founded on, including “we will do what we say we will, when we say we’ll do it”.
Let us make YOUR cool stuff the PDA way!